Pet Pal houston

Pet/Home Sitter & Dog Walking Site

Pet Pal Houston offers dog walking, pet sitting, and home sitting services in Houston, TX. Its owner is passionate about animals, and has been caring for them for over 15 years. Her goal is to increase clientele by promoting her services through her own site, and to eventually provide animal care services on a full-time basis. The final design can be viewed at Pet Pal Houston's website:


Pet Pal Houston


Responsive Web App Design


UI Design, Branding & Identity, UX Design, Photography, Copywriting

Tools & Softwares

Figma, Sketch, Google Suite, Adobe Lightroom, Facebook

The Problem

Pet Pal Houston had no branding, website, or way of advertising its services online. Pet Pal Houston has a single owner, who didn't want her phone number or email to be posted publicly for security reasons.



Create a brand identity that would give Pet Pal Houston a unique, inviting, and friendly appearance.


Take photos of the client working and interacting with people's pets, and show them on Pet Pal Houston's website, to build trust from potential clients viewing the site.

3. Reviews

Post recommendations/reviews from Pet Pal Houston's clients to further build trust from potential clients visiting their site.

4. Contacts

Create a contact form so that clients can message Pet Pal Houston without the owner having to publicly display her phone number or email.


I began brainstorming, and drew a mind map to create a visual relationship between the ideas and thoughts that came to mind with animals and pets.


I aimed to design a site based on my client's business requirements, and its user's needs, so I put together a survey to find out what other peoples' goals and pain points were when it came to hiring pet/home sitters and dog walkers. As requested by my client, I also needed to find out the price ranges people were willing to pay for the services that Pet Pal Houston offered.

Based on my survey, users had the following requests:

-Find a pet sitter or dog walker they can trust
-Hire experienced pet sitters and dog walkers
-See the prices of services offered
-Read reviews of Pet Pal Houston
-See photos of the pet sitter with animals/pets
74.1% had a hard time finding a dog walker they can trust
85.7% of the responses wanted to see reviews posted by clients
There was a 3-way tie for 30 minute dog walk rates
40% felt $45-55/day is reasonable for house sitting (overnight care)


Compiling the results from my survey, I selected a few of the responses to interview with. I used these interviews to create personas, which helped to guide and keep me on track with my user's needs, as I designed Pet Pal Houston's site.

Wireframes & Mockups

Using Figma, I created a low-fidelity wireframe and then designed a visual mockup:


I used Webflow to develop Pet Pal Houston's site. The final design can be viewed at:


I chose colors that would give Pet Pal Houston a friendly, inviting, and fun appearance:
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